INFORMATION QUESTIONS

FREQUENTLY ASKED QUESTIONS

What are Electronic Shelf Labels (ESL)?
Electronic Shelf Labels (ESL) are digital price tags that replace traditional paper labels in stores. They display real-time pricing, product information, barcodes, and promotions on electronic screens. ESLs are connected to a central system, ensuring accurate and automatic updates across all shelves without manual work.
How do ESLs update prices and product information?

ESLs use a wireless communication system that links the labels to your store’s central database. When you update a price or product detail in your system, the change is instantly synchronized to all ESLs on the shop floor. This eliminates errors, saves time, and guarantees customers always see the correct price.

What are the benefits of using ESL in retail stores?

  • Time-saving: Staff no longer need to replace paper labels.

  • Accuracy: Prices are always correct and synchronized with your POS system.

  • Flexibility: Promotions and discounts can be changed instantly.

  • Sustainability: Reduces paper waste and printing costs.

  • Customer Experience: Clearer product information and better visibility on shelves.

Can ESLs display more than just prices?

Yes. Modern ESLs can show product names, barcodes, QR codes, stock information, and even promotional messages. Some models also support NFC or QR scanning so customers can access detailed product info or online reviews via their smartphones.

Are ESLs difficult to install and manage?

No, installation is simple. ESLs can be easily attached to shelves, hooks, or free-standing displays. The central management system is user-friendly and allows you to control thousands of labels at once. Training is minimal, and most staff can operate the system after a short introduction.

What industries or stores can benefit from ESL technology?

ESLs are suitable for supermarkets, electronics stores, pharmacies, DIY stores, fashion retailers, and convenience shops. Any business that frequently updates prices, manages large product assortments, or wants to improve efficiency can benefit from ESL technology.

What is the lifetime and maintenance of ESL devices?

Most ESLs have a battery life of 5–7 years depending on usage. They require very little maintenance, as the e-ink display consumes power only when changes are made. In case of battery replacement or technical issues, labels can be quickly serviced without disturbing store operations.

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